What Is Google AdWords and Yahoo/Bing Ads,

  • By Brian Clarkson
  • 11 Dec, 2016

What is Google AdWords anyway?

SERP search engine results page


When you have an itch seeking out information or finding a product or service you do internet search on Google, Bing or Yahoo . You are immediately taken to a search engine results page ( SERP ), the best answers in the world wide web.


A selection of about 17 relevant websites listed and results - most people never go to page two.Of the  are the sum your search query . Of 17 website listing 10 are traditional organic website listings or free listings. If you are very lucky or have the best webmaster in the world you can get to position 4 - never #1. The chance is slim to none that your website will ever be on page one for most search queries needed to be relevant in the marketplace. Your website and business are competing with thousands of other very smart business owners and webmasters , not to mention the Big Box Multi National Chain Stores that dominate most search results real estate.



Now the good news,

Not all is lost, you see the top four website listing are paid listing are now available to market your website/business at a very affordable price. These ads and tractable so you can tell which ads turn into sales, unlike traditions advertising media like yellow pages . That’s right the first four positions are paid listing and your website can be listed in position # 1, 2, 3 or 4 on page one of Google, Yahoo & Bing.


Google is very fast a getting new AdWords account up and running and why not this is where they make their money. In most cases we can have a new account actively showing results within 24 hours and in many cases within hours.


You have total control over how much money you spend, ads can start or stop showing any time 24/7, 365 days a year. There are no lengthy contract and the dashboard is easy to learn and monitor. New Google AdWords accounts can be very effective with as little as $5.00 a day budget - a fraction of the cost of advertising in the yellow pages, newspaper, radio or TV.  


The bottom three website listing are also paid listings, so 10 out of 17 are available for organic website results , meaning the best real estate is not available.

Sure you could hire a tradition search engine optimization ( SEO ) website agency to perform their very expensive work and then you could wait 3-6 months to see if it works. There are some very good SEO agency available, be diligent and careful who you work with.


We recommend blending s earch engine optimization ( SE0 ), search engine marketing ( SEM ), social media marketing ( SMM ) including Facebook , Google+ and content management to cover all bases. Ask your webmaster to recommend these specialist they use.  


More to come,


B&C


 








 


By Brian Clarkson 23 Apr, 2017
My answer is always the same when asked how much should I spend on Google AdWords vs Bing/Yahoo and other media. I ask the most important question back - what is your budget?

We usually get 50% of responses from small business that have a standard business plan, a budget as well as a Certified General Accountant CGA . These are the best new clients as they already know that they must spend money to make money.

What a lot of business plans fail to breakout is the Marketing Plan and advertising plan. In December 2007 the great recession in the USA, Canada and the World put the brakes on any unnecessary spending and the size of major newspapers became all but a portion of their original might. Even the Yellow Pages started it's decline into extinction, you can see them is Museums throughout the Courtney. 19 Months later June 2009 and things started to turn around and people started new businesses and reinvested in their old ones. 

On January 9th, 2007 Steve Jobs announced the iPhone would be available on June 29th, 2007. Looking back it was the perfect storm and the marketing and advertising industry as we know it would never be the same. The business community was very conscious moving forward and became smarter and better at their jobs, they started to demand a Return of Invest RIO on advertising and marketing initiatives. The old saying was "half of my advertising works" I just wish I knew which half.

Fast forward to 2017 and Google's   revenue was over 75 Billion dollars as they dominate the search engine marketing real estate and enjoys 75% of the market share. It is interesting to note that the Google AdWords platform is very similar to that of newspapers classified ads. The same number of word in the headline, same number of lines in an ad and a call to action. The best thing with Google is you can say 100% that an ad clicked on by a searcher visited your website. The second thing Google did was created conversion tracking and now we can tell which ads  lead to  a filled out the reservation form on your website.  And what keyword did the searcher type into search engine to prompt the ads to show on the search engine results page . So now we can say with 100% certainty that Google AdWords is working for the advertiser. If you are currently using Google AdWords and want to know if you are using conversion tracking contact us here.

So how much money do you spend on marketing? You can get free accounting budget software from the internet and it will have industry specific guidelines or better yet get a CGA Certified General Account . I worked in the hotel industry for many years and they would spend anywhere from as low as 5% to as high as 15% depending on the property, restaurants between 3% and 15% of sales. Many business owners will try and save as much of this money by doing local charity work, social media and having a family or friend build their own websites.  And just not advertising, taking a wait ba see what will happen approach - don't do this you will go broke. All your competitors will be spending their 10%-15% and more is some cases to capture their market share of the business. 

So budget 5% to 15% of your sales for marketing , the only question left is how much on print, radio, TV, newspaper and the Internet. 

With Google AdWords, Bing and Yahoo we know you can track how much an ad cost and how much a sale of your product cost to make or produce is and what your breakeven is. As long as your Return On Investment ROI is positive you can be confident your company will remain profitable for years to come. Only spend money on advertising that you can track.

Give us a call and let us give you a free review of your existing Google AdWords Account or if you are new to Google AdWords, Bing or Yahoo we can get you set up for success and on page one on day one.

1-250-928-3122
1-250-230-4410
admin@ppcsolutionsrus.com







By Brian Clarkson 11 Dec, 2016


When you have an itch seeking out information or finding a product or service you do internet search on Google, Bing or Yahoo . You are immediately taken to a search engine results page ( SERP ), the best answers in the world wide web.


A selection of about 17 relevant websites listed and results - most people never go to page two.Of the  are the sum your search query . Of 17 website listing 10 are traditional organic website listings or free listings. If you are very lucky or have the best webmaster in the world you can get to position 4 - never #1. The chance is slim to none that your website will ever be on page one for most search queries needed to be relevant in the marketplace. Your website and business are competing with thousands of other very smart business owners and webmasters , not to mention the Big Box Multi National Chain Stores that dominate most search results real estate.



Now the good news,

Not all is lost, you see the top four website listing are paid listing are now available to market your website/business at a very affordable price. These ads and tractable so you can tell which ads turn into sales, unlike traditions advertising media like yellow pages . That’s right the first four positions are paid listing and your website can be listed in position # 1, 2, 3 or 4 on page one of Google, Yahoo & Bing.


Google is very fast a getting new AdWords account up and running and why not this is where they make their money. In most cases we can have a new account actively showing results within 24 hours and in many cases within hours.


You have total control over how much money you spend, ads can start or stop showing any time 24/7, 365 days a year. There are no lengthy contract and the dashboard is easy to learn and monitor. New Google AdWords accounts can be very effective with as little as $5.00 a day budget - a fraction of the cost of advertising in the yellow pages, newspaper, radio or TV.  


The bottom three website listing are also paid listings, so 10 out of 17 are available for organic website results , meaning the best real estate is not available.

Sure you could hire a tradition search engine optimization ( SEO ) website agency to perform their very expensive work and then you could wait 3-6 months to see if it works. There are some very good SEO agency available, be diligent and careful who you work with.


We recommend blending s earch engine optimization ( SE0 ), search engine marketing ( SEM ), social media marketing ( SMM ) including Facebook , Google+ and content management to cover all bases. Ask your webmaster to recommend these specialist they use.  


More to come,


B&C


 








 


By Brian Clarkson 03 Dec, 2016

Let me start off by saying that 50% of businesses in Canada do not have a website - yes half of all businesses. The good news is that of the 50% of businesses that do have a website is that many of these website are not mobile friendly or responsive. You are thinking why is this good - well the fact that you are reading this posting your business is on the top of the list. When was the last time you asked someone for the Yellow Pages of the Phone Book?

Today when you need to find a business or service in your community you Google it, that said over 50% of search engine traffic is done on a smart phone like an IPhone and if your website is not mobile friendly or responsive your loss the opportunity to get the business.

Our websites are not only mobile friendly they are optimized to generate web traffic, phone call and car traffic to your business.



Call us today 25-928-3122  or email   admin@ppcsolutionsrus.com   for a free consultation, we can have a website up by Christmas.


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