What Is Google AdWords and Yahoo/Bing Ads,

When you have an itch seeking out information or finding a product or service you do internet search on Google, Bing or Yahoo . You are immediately taken to a search engine results page ( SERP ), the best answers in the world wide web.

A selection of about 17 relevant websites listed and results - most people never go to page two.Of the are the sum your search query . Of 17 website listing 10 are traditional organic website listings or free listings. If you are very lucky or have the best webmaster in the world you can get to position 4 - never #1. The chance is slim to none that your website will ever be on page one for most search queries needed to be relevant in the marketplace. Your website and business are competing with thousands of other very smart business owners and webmasters , not to mention the Big Box Multi National Chain Stores that dominate most search results real estate.

Now the good news,

Not all is lost, you see the top four website listing are paid listing are now available to market your website/business at a very affordable price. These ads and tractable so you can tell which ads turn into sales, unlike traditions advertising media like yellow pages . That’s right the first four positions are paid listing and your website can be listed in position # 1, 2, 3 or 4 on page one of Google, Yahoo & Bing.

Google is very fast a getting new AdWords account up and running and why not this is where they make their money. In most cases we can have a new account actively showing results within 24 hours and in many cases within hours.

You have total control over how much money you spend, ads can start or stop showing any time 24/7, 365 days a year. There are no lengthy contract and the dashboard is easy to learn and monitor. New Google AdWords accounts can be very effective with as little as $5.00 a day budget - a fraction of the cost of advertising in the yellow pages, newspaper, radio or TV.

The bottom three website listing are also paid listings, so 10 out of 17 are available for organic website results , meaning the best real estate is not available.

Sure you could hire a tradition search engine optimization ( SEO ) website agency to perform their very expensive work and then you could wait 3-6 months to see if it works. There are some very good SEO agency available, be diligent and careful who you work with.

We recommend blending s earch engine optimization ( SE0 ), search engine marketing ( SEM ), social media marketing ( SMM ) including Facebook , Google+ and content management to cover all bases. Ask your webmaster to recommend these specialist they use.

More to come,

B&C