Blog Post

New Website Is A Must During COVID-19

Brian Clarkson • May 05, 2020

Every Business Should Have A New Responsive Website 

We build custom websites that are responsive, search engine optimized (SEO) and mobile friendly so they can be easily viewed on all devices. Our unique design and technology, automatically adjust the website page to resize to be easily displayed on the desktop, laptop, tablet, smartphones and smart TVs. 

Over 50% of all website traffic comes from smartphones, so if your website is not mobile-friendly, you're missing up to half of your potential revenue. Your mobile website will also be SEO optimized and Google friendly. 

COVID-19 has adversely affected just about every country in the world and every business in every Province in Canada.

No one knows what the new normal will be and even when the new normal will be, one thing for sure many businesses will not survive and those that do will be selling items and or services that they never dreamed of.

Many products will no longer be available and new products - made in Canada will be trending, we will buy less from China and more Made In Canada with good old guarantee of quality and workmanship. 

The great news is our website building platform has all the bells and whistles needed to take your business into 2020 -2021. All our websites come with a full service ecommerce platforms built in, complete with shipping anywhere in the world, process payment, transfer money directly to your bank account. Fast loading, easy to edit and update, SEO friendly are just a few of tools our website builders needs to compete with the big boys like Amazon, Canadian Tire, Home Depot. Google tends to favour local businesses website that have good content. 

Last year my wife and I started Metal Place Art - a plasma CNC cutting machine and here is our website for your perusal. www.metalplaceart.com .

We use www.dudaone.com and it is easy to learn, if you would like some help understanding this platform or would like us to customize your new website for you, give us a call 250-928-3122

Brian & Carrol 

info@ppcsolutionsrus.com







 
18 Feb, 2024
Revamp Your Website for 2024
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Brianrogresses on Canadian Maritime Engineering’s Port Alberni building Work progresses on Canadian Maritime Engineering’s Port Alberni buildingCanadian Maritime Engineering’s new manufacturing building is progressing on the vacant lot between Alberni Pacific Division Sawmill and Canal Waterfront Park. Cladding for the exterior walls took place in late December and early January.
By Brian Clarkson 18 Feb, 2018
Email: brian@ppcsolutionsrus.com Call 250-928-3122 AdWords is an incredibly powerful platform for growing your business, but the truth is that most companies are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords , the chances are that you’re making some of these common mistakes that are inhibiting your performance. In this post, we are going to show the most common AdWords mistakes we have seen hundreds of advertisers make. And we are going to show you how to fix them, so you can take steps towards creating a more prosperous Google AdWords campaign. 1. You are not using single keyword ad groups The number 1 mistake that new AdWords users make is that they create ad groups with 10 to 20 loosely themed keywords. As well as one-word keyword. The problem is it’s hard to write ads that are relevant to every single keyword in the ad group. Resulting in a poor match between what users are searching for and what your ad suggests. Ideally, you want to put just one keyword in each ad group. Doing this will allow you to create ads that are super specific to each keyword and improve your ad relevance. Better ad relevance = higher CTR = Higher Quality Score = lower CPCs Studies showed that implementing single keyword ad groups increased their quality score from 5.56 to 7.95 and reduced cost per lead by 37.5%. The average click-through rate across the board in all Google AdWords Accounts is 2.00 - Our average CTR and cost per click are much better, some as high as 18.56 Step one is creating single keyword ad groups to add each keyword to their ad group using the three different match types. You will want to tier the bids, so “exact match” has the highest bid, “broad match modifier” will have the lowest bid & “phrase match” is in the middle, so Google matches the search term to the most specific keyword. Once the above is complete, create advertisements within the ad groups that are highly specific to the keywords that are within them. Keywords : Definition . Words or phrases describing your product or service 2. You are not using ad extensions Using as many Ad extensions is an effective method for improving your Google AdWords performance , this valuable tool is often overlooked. Most advertisers will have set up 3 or 4 ad extensions set up, but very rarely will all nine be utilized, adequately set up ad extensions can double the size of your ad and not cost you any money. Ad extensions allow you to occupy more real estate on the first page of Google and, as a result, increase your CTR.Enhance Your Ads with the Right Extensions: Here is a list of ad extensions available that most advertisers can utilize. Callout extensions Sitelink extensions Call extensions Seller rating extensions Review extensions Price extensions Location extensions Structured snippet extensions Message extensions An advertiser should be able to achieve a healthy 10% increase in CTR just by going through and adding these extensions. You will also see your cost per click go down. Enhance Your Ads with the Right Extensions: 3. You are not bidding on your branded keywords A long-standing debate in AdWords community is if you bid on your branded keywords. A Branded keywords are search terms that include your brand name(s). When you look at the data, it usually becomes pretty clear: if you’re not bidding on your own branded keywords, you’re leaving money on the table. If you don't bid on your keywords, you can be sure your competitors will be. One study found that when bidding on brand terms that ranked number 1 organically, it was possible to generate an extra $7395 in profit by also placing a PPC advertisement above it. The quality score of these branded keywords are as high as 10 out of 10 and therefore lowering the cost per click on these ads. The last point on this subject, by taking up one more spot on page one, the last one on the page gets removed and is now on page two, you now have at least two opportunities to connect with clients. Solutions R Us has been a Google AdWords Partner for over five years. Located on Vancouver Island, British Columbia, Canada We would be happy to review your Google Adwords Account and show you how to improve your CTR, cost per click and track which clicks turn into sales. It is never too late to address your Google AdWords Account concerns. Call 1-250-928-3122 Text 1-250-230-4410 Email: brian@ppcsolutionsrus.com Website. www.ppcsolutionsrus.com
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