Blog Post

What Is SEO VS SEM

Brian Clarkson • Jan 09, 2018

We are often asked what is the difference between search engine optimization vs search engine marketing is.

You will want to make sure your website is not responsive and mobile friendly first. https://search.google.com/test/mobile-friendly

Organic Search Results Page - SERP
Are all the listing right below the top three Google ads of the SERP - search engine results page of every Google search and goes all the way to the bottom of the page where three or more paid Google ads are.

Organic Search Results are by far the best to have for the following reasons:

  1. Is they are virtually free website traffic - meaning your don't pay when someone clicks on them
  2. It shows the people searching that your website is all about the subject they are searching for,
  3. It shows that your website content is very good or else one of the other million websites would be showing instead,
  4. It confirms that you have a responsive website and it shows well on all devices, laptop, smart phone, tablet and smart TVs.
Organic Website Traffic , generally has a much lower bounce rate and users spend much more time on your website, this is good to generate conversions, users also visit more of your website pages.

Paid Search Results or Google AdWords

Paid Search Results are extremely beneficial to your website traffic for the following reasons:

  1. Paid Search Traffic is affordable and you can track the results, tell which ads and keywords lead to a desirable website action like filling out a contact us form, sign up for a newsletter, make a reservation or calling you on the telephone.
  2. Even if your website is showing on the SERP search engine results page , having an ad running will prevent someone else from being on the SERP. There are only so many spots on page one of Google, Yahoo and Bing.
  3. With Paid Website Traffic you can customize the message to be more detailed and even include a weekly special or price.
  4. With Paid Website Traffic your can better fine tune each seasons like Christmas, Easter, Thanksgiving, Summer and winter.
  5. With Paid Google ADs you can have a Google Maps included in the ads to give potential customer easy access to find you.
  6. With Paid Google Ads you can have your phone number show to people searching on their iPhone and are able to call you.
There are many more benefits to both Organic Search Traffic and Paid Search Traffic that we would happy to share with you.

Solutions R Us

Is a Google AdWords Certified Partner , located on Vancouver Island, BC. Canada and services Victoria BC, Duncan, Nanaimo, Comox Valley, Campbell River, Tofino, Port Alberni, Port McNeill, Port Hardy, Ucluelet, Sooke, Oak Bay, Telegraph Cove.

Call 250-928-3122

admin@ppcsolutionsrus.com

https://www.ppcsolutionsrus.com/contact-us

18 Feb, 2024
Revamp Your Website for 2024
By Brian Clarkson 05 May, 2020
We build custom websites that are responsive, search engine optimized (SEO) and mobile friendly so they can be easily viewed on all devices. Our unique design and technology, automatically adjust the website page to resize to be easily displayed on the desktop, laptop, tablet, smartphones and smart TVs. Over 50% of all website traffic comes from smartphones, so if your website is not mobile-friendly, you're missing up to half of your potential revenue. Your mobile website will also be SEO optimized and Google friendly. COVID-19 has adversely affected just about every country in the world and every business in every Province in Canada. No one knows what the new normal will be and even when the new normal will be, one thing for sure many businesses will not survive and those that do will be selling items and or services that they never dreamed of. Many products will no longer be available and new products - made in Canada will be trending, we will buy less from China and more Made In Canada with good old guarantee of quality and workmanship. The great news is our website building platform has all the bells and whistles needed to take your business into 2020 -2021. All our websites come with a full service ecommerce platforms built in, complete with shipping anywhere in the world, process payment, transfer money directly to your bank account. Fast loading, easy to edit and update, SEO friendly are just a few of tools our website builders needs to compete with the big boys like Amazon, Canadian Tire, Home Depot. Google tends to favour local businesses website that have good content. Last year my wife and I started Metal Place Art - a plasma CNC cutting machine and here is our website for your perusal. www.metalplaceart.com . We use www.dudaone.com and it is easy to learn, if you would like some help understanding this platform or would like us to customize your new website for you, give us a call 250-928-3122 Brian & Carrol info@ppcsolutionsrus.com
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By Brian Clarkson 27 Nov, 2019
Brianrogresses on Canadian Maritime Engineering’s Port Alberni building Work progresses on Canadian Maritime Engineering’s Port Alberni buildingCanadian Maritime Engineering’s new manufacturing building is progressing on the vacant lot between Alberni Pacific Division Sawmill and Canal Waterfront Park. Cladding for the exterior walls took place in late December and early January.
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