What Is Pay-Per-Click
When you do search on Google or Yahoo you end up with a results page of 15-20 listings or ads or as I like to call them winners. If you have a website you will want your ads or listing to be on page one.
The following is a plain simple to read ABC's of Pay-Per-Click advertising or website marketing. Also called Internet Marketing, SEM, search engine marketing, digital marketing, online marketing, sponsored links, web marketing, Google AdWords, PPC, Cost-Per-Click to name a few.
Search Engine Results Page (SERP)- SERP Is the search engine results page of a given search query on a search engine like Google or Yahoo.
- You will always want to keep track of both Organic Search Engine Results Page and Paid Search Engine Results Page
- The top three listing on page one are Pay-Per-Click
ads
or paid advertising sometimes you only see one or two paid listings on the top of page one.
- The 10-12 ads/listings right under the top three are reserved for organic
listings or natural search results and these cannot be purchased.
- All of the ads/listings on the right hand side of the search results page are paid only listings.
- Almost 70% of searches results in a first page action or 70% of listings are clicked on.
- 80% of your website traffic should come from organic listings, this will
only happen if you have a good active search engine optimization (SEO)
program in place.
- It is possible to have two ads/listings on page one, one organic and one paid.
- Back In the beginning every position of a search engine query were 100% organic.