What Is Pay-Per-Click

What Is Pay-Per-Click

When you do search on Google or Yahoo you end up with a results page of 15-20 listings or ads or as I like to call them winners. If you have a website you will want your ads or listing to be on page one.

The following is a plain simple to read ABC's of Pay-Per-Click advertising or website marketing. Also called Internet Marketing, SEM, search engine marketing, digital marketing, online marketing, sponsored links, web marketing, Google AdWords, PPC, Cost-Per-Click to name a few.

Search Engine Results Page (SERP)
  • SERP Is the search engine results page of a given search query on a search engine    like Google or Yahoo.
  • You will always want to keep track of both Organic Search Engine Results Page          and Paid Search Engine Results Page
  • The top three listing on page one are Pay-Per-Click ads or paid advertising                   sometimes you only see one or two paid listings on the top of page one.
  • The 10-12 ads/listings right under the top three are reserved for organic listings or       natural search results and these cannot be purchased.
  • All of the ads/listings on the right hand side of the search results page are paid             only listings.
  • Almost 70% of searches results in a first page action or 70% of listings are clicked      on.
  • 80% of your website traffic should come from organic listings, this will only                  happen  if you have a good active search engine optimization (SEO) program in           place.
  • It is possible to have two ads/listings on page one, one organic and one paid.
  • Back In the  beginning every position of a search engine query  were 100% organic.

Who Offers Pay-Per-Click

All search engines offer Pay-Per-Click, Google, Yahoo, Bing, Facebook to name but a few.
  • Don't put all your eggs in one basket.
  • Google Search is over 75% of all search traffic on the internet
  • Bing and Yahoo are the next most relevant.
  • Facebook has a PPC program and is gaining momentum.
  • LinkedIn is another option and is the social media for Business.

Banner - Image Ads

Again there are hundreds of options when it comes to Banner or image ads, my preference will again be go big or go home...the winner is the Google Display Network.

  • The Google Display Network is the worlds largest network of over a million  websites, videos and apps that you can advertise on with basic text ads or image/banner ads. You can now also create video or rich media formatted ads.These ads are available to anyone with a Google AdWords Account.

  • You Can pick where your ads appear: Advertising on the Display Network, you can not only choose  where you want your ads to appear, but the  types of pages or specific websites, as well as audiences.

Share by: