solutionsrus

Ecommerce Business Website

Sun, 18 Feb 2024 23:53:45 GMT

Revamp Your Website for 2024

Don't wait any longer to update your website - choose Solutions R Us to bring your online presence up to date. Our team specializes in building custom websites that are responsive, search engine optimized (SEO) and mobile friendly, ensuring your site is easily accessible on all devices. With our expertise, your website will not only look great but also drive more traffic and generate leads. Don't let your outdated website hold you back any longer. Contact Solutions R Us today and let us elevate your online presence to the next level.

New Website Is A Must During COVID-19

Tue, 05 May 2020 05:13:05 GMT

Every Business Should Have A New Responsive Website

We build custom websites that are responsive, search engine optimized (SEO) and mobile friendly so they can be easily viewed on all devices. Our unique design and technology, automatically adjust the website page to resize to be easily displayed on the desktop, laptop, tablet, smartphones and smart TVs.

Over 50% of all website traffic comes from smartphones, so if your website is not mobile-friendly, you're missing up to half of your potential revenue. Your mobile website will also be SEO optimized and Google friendly.

COVID-19 has adversely affected just about every country in the world and every business in every Province in Canada.

No one knows what the new normal will be and even when the new normal will be, one thing for sure many businesses will not survive and those that do will be selling items and or services that they never dreamed of.

Many products will no longer be available and new products - made in Canada will be trending, we will buy less from China and more Made In Canada with good old guarantee of quality and workmanship.

The great news is our website building platform has all the bells and whistles needed to take your business into 2020 -2021. All our websites come with a full service ecommerce platforms built in, complete with shipping anywhere in the world, process payment, transfer money directly to your bank account. Fast loading, easy to edit and update, SEO friendly are just a few of tools our website builders needs to compete with the big boys like Amazon, Canadian Tire, Home Depot. Google tends to favour local businesses website that have good content.

Last year my wife and I started Metal Place Art - a plasma CNC cutting machine and here is our website for your perusal. www.metalplaceart.com .

We use www.dudaone.com and it is easy to learn, if you would like some help understanding this platform or would like us to customize your new website for you, give us a call 250-928-3122

Brian & Carrol

info@ppcsolutionsrus.com

Work progresses on Canadian Maritime Engineering’s Port Alberni building

Wed, 27 Nov 2019 17:23:38 GMT

Brian eeee

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Are You Making These Common Google AdWords Mistakes?

brian@ppcsolutionsrus.com (Brian Clarkson) — Sun, 18 Feb 2018 20:46:50 GMT

Don't Repeat History

Email: brian@ppcsolutionsrus.com Call 250-928-3122

AdWords is an incredibly powerful platform for growing your business, but the truth is that most companies are wasting thousands of dollars every month due to poor account management.

If you feel like you could be generating more revenue from AdWords , the chances are that you’re making some of these common mistakes that are inhibiting your performance.

In this post, we are going to show the most common AdWords mistakes we have seen hundreds of advertisers make. And we are going to show you how to fix them, so you can take steps towards creating a more prosperous Google AdWords campaign.

1. You are not using single keyword ad groups

The number 1 mistake that new AdWords users make is that they create ad groups with 10 to 20 loosely themed keywords. As well as one-word keyword.

The problem is it’s hard to write ads that are relevant to every single keyword in the ad group. Resulting in a poor match between what users are searching for and what your ad suggests.
Ideally, you want to put just one keyword in each ad group. Doing this will allow you to create ads that are super specific to each keyword and improve your ad relevance.

Better ad relevance = higher CTR = Higher Quality Score = lower CPCs
Studies showed that implementing single keyword ad groups increased their quality score from 5.56 to 7.95 and reduced cost per lead by 37.5%. The average click-through rate across the board in all Google AdWords Accounts is 2.00 - Our average CTR and cost per click are much better, some as high as 18.56

Step one is creating single keyword ad groups to add each keyword to their ad group using the three different match types.
You will want to tier the bids, so “exact match” has the highest bid, “broad match modifier” will have the lowest bid & “phrase match” is in the middle, so Google matches the search term to the most specific keyword.

Once the above is complete, create advertisements within the ad groups that are highly specific to the keywords that are within them.

Keywords : Definition . Words or phrases describing your product or service

2. You are not using ad extensions

Using as many Ad extensions is an effective method for improving your Google AdWords performance , this valuable tool is often overlooked.
Most advertisers will have set up 3 or 4 ad extensions set up, but very rarely will all nine be utilized, adequately set up ad extensions can double the size of your ad and not cost you any money. Ad extensions allow you to occupy more real estate on the first page of Google and, as a result, increase your CTR.Enhance Your Ads with the Right Extensions:

Here is a list of ad extensions available that most advertisers can utilize.

Callout extensions
Sitelink extensions
Call extensions
Seller rating extensions
Review extensions
Price extensions
Location extensions
Structured snippet extensions
Message extensions

An advertiser should be able to achieve a healthy 10% increase in CTR just by going through and adding these extensions. You will also see your cost per click go down.

Enhance Your Ads with the Right Extensions:

3. You are not bidding on your branded keywords

A long-standing debate in AdWords community is if you bid on your branded keywords. A Branded keywords are search terms that include your brand name(s).
When you look at the data, it usually becomes pretty clear: if you’re not bidding on your own branded keywords, you’re leaving money on the table.

If you don't bid on your keywords, you can be sure your competitors will be.
One study found that when bidding on brand terms that ranked number 1 organically, it was possible to generate an extra $7395 in profit by also placing a PPC advertisement above it. The quality score of these branded keywords are as high as 10 out of 10 and therefore lowering the cost per click on these ads.

The last point on this subject, by taking up one more spot on page one, the last one on the page gets removed and is now on page two, you now have at least two opportunities to connect with clients.

Solutions R Us has been a Google AdWords Partner for over five years. Located on Vancouver Island, British Columbia, Canada

We would be happy to review your Google Adwords Account and show you how to improve your CTR, cost per click and track which clicks turn into sales. It is never too late to address your Google AdWords Account concerns.

Call 1-250-928-3122
Text 1-250-230-4410

Email: brian@ppcsolutionsrus.com

Website. www.ppcsolutionsrus.com

Tourism Boom Last Four Years

brian@ppcsolutionsrus.com (Brian Clarkson) — Wed, 10 Jan 2018 06:43:32 GMT

So what are you waiting for? - it is time for a new website.

The last four years have been the best ever. So it is time to invest in a new website , check out our Vancouver Island Website Deals https://www.ppcsolutionsrus.com/vancouver-island-Website-deals

Best In Four Years

2014 was a banner year for tourism in Vancouver.

2015 was even better.

2016 pushed the bar even higher with 10 million visitors.

And now it looks like 2017 will be Vancouver’s fourth consequetive record-breaker when it comes to how many people visited the city.

Although the final numbers won’t be tallied until March, Tourism Vancouver expects to be able to boast of 10.3 million visitors last year.

There was strong growth from Australia, China, Germany, Mexico and the United Kingdom, says Amber Sessions, the tourism agency’s communications manager.

The fundamentals for a strong 2018 are also there, she says.

• air capacity from Asia/Pacific is expected to grow with increased seat capacity from Australia, China, Mexico. There are modest increases from Canada, Europe and the United States;

• cruise demand and the number of ships visiting our city is also expected to increase. Vancouver gets approximately 230 cruise ship calls annually. Each ship stimulates more than $2 million in economic activity;

see full story http://vancouverisawesome.com/2018/01/09/vancouver-tourist-count-2017/

What Is SEO VS SEM

brian@ppcsolutionsrus.com (Brian Clarkson) — Tue, 09 Jan 2018 23:51:22 GMT

We are often asked what is the difference between search engine optimization vs search engine marketing is.

You will want to make sure your website is not responsive and mobile friendly first. https://search.google.com/test/mobile-friendly

Organic Search Results Page - SERP

Are all the listing right below the top three Google ads of the SERP - search engine results page of every Google search and goes all the way to the bottom of the page where three or more paid Google ads are.

Organic Search Results are by far the best to have for the following reasons:

Is they are virtually free website traffic - meaning your don't pay when someone clicks on them
It shows the people searching that your website is all about the subject they are searching for,
It shows that your website content is very good or else one of the other million websites would be showing instead,
It confirms that you have a responsive website and it shows well on all devices, laptop, smart phone, tablet and smart TVs.

Organic Website Traffic , generally has a much lower bounce rate and users spend much more time on your website, this is good to generate conversions, users also visit more of your website pages.

Paid Search Results or Google AdWords

Paid Search Results are extremely beneficial to your website traffic for the following reasons:

Paid Search Traffic is affordable and you can track the results, tell which ads and keywords lead to a desirable website action like filling out a contact us form, sign up for a newsletter, make a reservation or calling you on the telephone.
Even if your website is showing on the SERP search engine results page , having an ad running will prevent someone else from being on the SERP. There are only so many spots on page one of Google, Yahoo and Bing.
With Paid Website Traffic you can customize the message to be more detailed and even include a weekly special or price.
With Paid Website Traffic your can better fine tune each seasons like Christmas, Easter, Thanksgiving, Summer and winter.
With Paid Google ADs you can have a Google Maps included in the ads to give potential customer easy access to find you.
With Paid Google Ads you can have your phone number show to people searching on their iPhone and are able to call you.

There are many more benefits to both Organic Search Traffic and Paid Search Traffic that we would happy to share with you.

Solutions R Us

Is a Google AdWords Certified Partner , located on Vancouver Island, BC. Canada and services Victoria BC, Duncan, Nanaimo, Comox Valley, Campbell River, Tofino, Port Alberni, Port McNeill, Port Hardy, Ucluelet, Sooke, Oak Bay, Telegraph Cove.

Call 250-928-3122

admin@ppcsolutionsrus.com

https://www.ppcsolutionsrus.com/contact-us

Google AdWords - Car Dealers Good News

brian@ppcsolutionsrus.com (Brian Clarkson) — Thu, 28 Dec 2017 03:32:42 GMT

Google launches its giant mobile search ads for automakers in the US

Ads for nearby dealers are also now available in mobile search in the US.

Google is launching its specialized mobile search ads for automotive manufacturers and dealers. First announced in beta la st May , Model Automotive ads and Dealer Automotive ads are now available to eligible advertisers in the US.

Original equipment manufacturer (OEM) automotive advertisers can run Model Automotive ads on searches for auto makes and models. The ads feature large-format images, performance details and links to the manufacturer’s website, nearby dealers and other information.

Toyota and Ford are currently running the new ad formats for some models. Google says engagement rates on Model Automotive ads have shown to be 30 percent higher on average compared to standard text ads. “Across our core line of car models, we’ve seen a 45-percent increase in conversion events and a 30-percent decrease in CPA compared to standard text ads,” Dionne Colvin-Lovely, director of traditional and new media for Toyota Motor Sales, USA, said in a statement.

The Dealer Automotive ads are available to franchise and authorized auto dealerships in the US. The ads include location, directions and a click-to-call button for nearby dealerships and display at the top of mobile search results. The dealer ads also integrate with the Model Automotive ads, accessed from the “Dealers” tab in those ads.

See full story click on link below.

https://searchengineland.com/google-model-automotive-dealer-ads-launch-mobile-search-us-246319

How Much To Spend On Google AdWords ?

brian@ppcsolutionsrus.com (Brian Clarkson) — Sun, 23 Apr 2017 20:20:41 GMT

The number one question we get asked with new clients is how much should I spend on Google AdWords vs Bing/Yahoo and other media?

My answer is always the same when asked how much should I spend on Google AdWords vs Bing/Yahoo and other media. I ask the most important question back - what is your budget?

We usually get 50% of responses from small business that have a standard business plan, a budget as well as a Certified General Accountant CGA . These are the best new clients as they already know that they must spend money to make money.

What a lot of business plans fail to breakout is the Marketing Plan and advertising plan. In December 2007 the great recession in the USA, Canada and the World put the brakes on any unnecessary spending and the size of major newspapers became all but a portion of their original might. Even the Yellow Pages started it's decline into extinction, you can see them is Museums throughout the Courtney. 19 Months later June 2009 and things started to turn around and people started new businesses and reinvested in their old ones.

On January 9th, 2007 Steve Jobs announced the iPhone would be available on June 29th, 2007. Looking back it was the perfect storm and the marketing and advertising industry as we know it would never be the same. The business community was very conscious moving forward and became smarter and better at their jobs, they started to demand a Return of Invest RIO on advertising and marketing initiatives. The old saying was "half of my advertising works" I just wish I knew which half.

Fast forward to 2017 and Google's revenue was over 75 Billion dollars as they dominate the search engine marketing real estate and enjoys 75% of the market share. It is interesting to note that the Google AdWords platform is very similar to that of newspapers classified ads. The same number of word in the headline, same number of lines in an ad and a call to action. The best thing with Google is you can say 100% that an ad clicked on by a searcher visited your website. The second thing Google did was created conversion tracking and now we can tell which ads lead to a filled out the reservation form on your website. And what keyword did the searcher type into search engine to prompt the ads to show on the search engine results page . So now we can say with 100% certainty that Google AdWords is working for the advertiser. If you are currently using Google AdWords and want to know if you are using conversion tracking contact us here.

So how much money do you spend on marketing? You can get free accounting budget software from the internet and it will have industry specific guidelines or better yet get a CGA Certified General Account . I worked in the hotel industry for many years and they would spend anywhere from as low as 5% to as high as 15% depending on the property, restaurants between 3% and 15% of sales. Many business owners will try and save as much of this money by doing local charity work, social media and having a family or friend build their own websites. And just not advertising, taking a wait ba see what will happen approach - don't do this you will go broke. All your competitors will be spending their 10%-15% and more is some cases to capture their market share of the business.

So budget 5% to 15% of your sales for marketing , the only question left is how much on print, radio, TV, newspaper and the Internet.

With Google AdWords, Bing and Yahoo we know you can track how much an ad cost and how much a sale of your product cost to make or produce is and what your breakeven is. As long as your Return On Investment ROI is positive you can be confident your company will remain profitable for years to come. Only spend money on advertising that you can track.

Give us a call and let us give you a free review of your existing Google AdWords Account or if you are new to Google AdWords, Bing or Yahoo we can get you set up for success and on page one on day one.

1-250-928-3122
1-250-230-4410
admin@ppcsolutionsrus.com

What Is Google AdWords and Yahoo/Bing Ads,

brian@ppcsolutionsrus.com (Brian Clarkson) — Sun, 11 Dec 2016 06:38:45 GMT

What is Google AdWords anyway?

When you have an itch seeking out information or finding a product or service you do internet search on Google, Bing or Yahoo . You are immediately taken to a search engine results page ( SERP ), the best answers in the world wide web.

A selection of about 17 relevant websites listed and results - most people never go to page two.Of the are the sum your search query . Of 17 website listing 10 are traditional organic website listings or free listings. If you are very lucky or have the best webmaster in the world you can get to position 4 - never #1. The chance is slim to none that your website will ever be on page one for most search queries needed to be relevant in the marketplace. Your website and business are competing with thousands of other very smart business owners and webmasters , not to mention the Big Box Multi National Chain Stores that dominate most search results real estate.

Now the good news,

Not all is lost, you see the top four website listing are paid listing are now available to market your website/business at a very affordable price. These ads and tractable so you can tell which ads turn into sales, unlike traditions advertising media like yellow pages . That’s right the first four positions are paid listing and your website can be listed in position # 1, 2, 3 or 4 on page one of Google, Yahoo & Bing.

Google is very fast a getting new AdWords account up and running and why not this is where they make their money. In most cases we can have a new account actively showing results within 24 hours and in many cases within hours.

You have total control over how much money you spend, ads can start or stop showing any time 24/7, 365 days a year. There are no lengthy contract and the dashboard is easy to learn and monitor. New Google AdWords accounts can be very effective with as little as $5.00 a day budget - a fraction of the cost of advertising in the yellow pages, newspaper, radio or TV.

The bottom three website listing are also paid listings, so 10 out of 17 are available for organic website results , meaning the best real estate is not available.

Sure you could hire a tradition search engine optimization ( SEO ) website agency to perform their very expensive work and then you could wait 3-6 months to see if it works. There are some very good SEO agency available, be diligent and careful who you work with.

We recommend blending s earch engine optimization ( SE0 ), search engine marketing ( SEM ), social media marketing ( SMM ) including Facebook , Google+ and content management to cover all bases. Ask your webmaster to recommend these specialist they use.

More to come,

B&C

New Website For Christmas

brian@ppcsolutionsrus.com (Brian Clarkson) — Sat, 03 Dec 2016 23:46:09 GMT

Is your website old and out of date, not getting enough traffic? Good News

Let me start off by saying that 50% of businesses in Canada do not have a website - yes half of all businesses. The good news is that of the 50% of businesses that do have a website is that many of these website are not mobile friendly or responsive. You are thinking why is this good - well the fact that you are reading this posting your business is on the top of the list. When was the last time you asked someone for the Yellow Pages of the Phone Book?

Today when you need to find a business or service in your community you Google it, that said over 50% of search engine traffic is done on a smart phone like an IPhone and if your website is not mobile friendly or responsive your loss the opportunity to get the business.

Our websites are not only mobile friendly they are optimized to generate web traffic, phone call and car traffic to your business.

Call us today 25-928-3122 or email admin@ppcsolutionsrus.com for a free consultation, we can have a website up by Christmas.

Another Good Reason To Get A Responsive Website

brian@ppcsolutionsrus.com (Brian Clarkson) — Sat, 30 Jan 2016 07:13:36 GMT

USA Dollar Trading at $1.45 great for Tourism related Businesses.

Jan 30, 2016

With the USA dollar trading at $1.45 it reminds me of the good old days of the 1990's when there were two and three BC Ferries waits to get to Vancouver Island, BC, Canada.

Now is the best time to invest in your #1 marketing tool your website , if it's more than two years old its time to update or even better get a new responsive website that can be viewed on all devices, laptop, tablets, smart phones and even smart TVs

You can get a new responsive website on TV for free, if you are lucky effort to have the time and expertise to spends 40-50 hours reading and watching how to videos or your can get one build by a local expert for about $1,000.00 and they come with 100% compatibility to all the needed additions like YouTube, Blogs, Facebook, Google+, LinkedIn and Twitter and these new responsive website load fast and are SEO friendly.

Now is the time for a new responsive website or multi screen website.

brian@ppcsolutionsrus.com (Brian Clarkson) — Sun, 08 Nov 2015 00:08:56 GMT

If your website is not generating income for you, it is time to look at the new design and platforms available.

Most small & medium size business must invest in their web presence, either updating their existing website or buying a new one . The technology is changing faster and faster each day.

A few years ago the old saying was my new computer was outdated the day I bought it, well that could easily be the case with websites, lucky that there are a few progressive website builders that are working extra hard to keep ahead of the curve.

Our new responsive website designer are constantly updating and adding tools and widgets that keep your business current, things like shopping carts for retail or ecommerce, YouTube & Social Media integration, SEO, SEM, SMM capabilities, Live Blogs, restaurant menu, to name a few.

Don't be intimidated with the task a building a new website, we can make the process painless and have your new responsive website up and generating money in no time at all and with the help of Google Analytics tell you exactly where, when, why and how your clients found you on the Word Wide Web.

Facebook, Google+, Blogs, LinkedIn

brian@ppcsolutionsrus.com (Brian Clarkson) — Tue, 21 Jul 2015 05:05:57 GMT

It’s official, I have a blog and I know how to use it.

I have finally decided to take the plunge and add a blog to my site. I always wanted an easy way to share information with visitors and I’m super excited to start this journey. Keep coming back to my site and check for updates right here on the blog.

The big question is why do I need a Facebook, Google+ or a Blog page at all.

The quick answer is your website is old and boring and really does not even come close to telling the real story of your fantastic exciting, cutting edge business.

So here is my experience with most websites I visit.

You spend several thousand dollars and months of being nagged for information, content, proof reading and finally you have a new website and you can't wait to get back to running your business, you don't update it for weeks, months and yes even years. Your have not not even added that you received a service award 6 months ago because you just are affraid of all the moving parts and the hidden cost that keep popping up.

A Blog is a page of a website that you control and you can post information on and you can have control to delete, edit, add a videos, photos of your new puppy or a new sales associate you have hired or add a new post anytime you want to 24/7 365 days a year. The real good news is your webmaster can't charge you a monthly fee for SEO or Linking. Your Blog will tell the little Google robots that your website has new content and Google loves new content, after all it rarely see any, it also improves your SERP or your position on Google Search Results on page one or as your webmaster would call it great SEO.

Think of your Blog as a customer that calls you and ask you what's new and exciting at your business this week or if you are one of the few people that still advertise in the newspaper, blog about the content of your ad.

The good news is we can also oversee your Facebook, Google+ or your Blog for you.

For more information, call 250-928-3122 or email admin@ppcsoltionsrus.com

10 Reasons You Should Love Blogging

brian@ppcsolutionsrus.com (Brian Clarkson) — Tue, 21 Jul 2015 05:05:57 GMT

Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog posts.

Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:
Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:
If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:
A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!