Revamp Your Website for 2024

We build custom websites that are responsive, search engine optimized (SEO) and mobile friendly so they can be easily viewed on all devices. Our unique design and technology, automatically adjust the website page to resize to be easily displayed on the desktop, laptop, tablet, smartphones and smart TVs. Over 50% of all website traffic comes from smartphones, so if your website is not mobile-friendly, you're missing up to half of your potential revenue. Your mobile website will also be SEO optimized and Google friendly. COVID-19 has adversely affected just about every country in the world and every business in every Province in Canada. No one knows what the new normal will be and even when the new normal will be, one thing for sure many businesses will not survive and those that do will be selling items and or services that they never dreamed of. Many products will no longer be available and new products - made in Canada will be trending, we will buy less from China and more Made In Canada with good old guarantee of quality and workmanship. The great news is our website building platform has all the bells and whistles needed to take your business into 2020 -2021. All our websites come with a full service ecommerce platforms built in, complete with shipping anywhere in the world, process payment, transfer money directly to your bank account. Fast loading, easy to edit and update, SEO friendly are just a few of tools our website builders needs to compete with the big boys like Amazon, Canadian Tire, Home Depot. Google tends to favour local businesses website that have good content. Last year my wife and I started Metal Place Art - a plasma CNC cutting machine and here is our website for your perusal. www.metalplaceart.com . We use www.dudaone.com and it is easy to learn, if you would like some help understanding this platform or would like us to customize your new website for you, give us a call 250-928-3122 Brian & Carrol info@ppcsolutionsrus.com

Brianrogresses on Canadian Maritime Engineering’s Port Alberni building Work progresses on Canadian Maritime Engineering’s Port Alberni buildingCanadian Maritime Engineering’s new manufacturing building is progressing on the vacant lot between Alberni Pacific Division Sawmill and Canal Waterfront Park. Cladding for the exterior walls took place in late December and early January.

Email: brian@ppcsolutionsrus.com Call 250-928-3122 AdWords is an incredibly powerful platform for growing your business, but the truth is that most companies are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords , the chances are that you’re making some of these common mistakes that are inhibiting your performance. In this post, we are going to show the most common AdWords mistakes we have seen hundreds of advertisers make. And we are going to show you how to fix them, so you can take steps towards creating a more prosperous Google AdWords campaign. 1. You are not using single keyword ad groups The number 1 mistake that new AdWords users make is that they create ad groups with 10 to 20 loosely themed keywords. As well as one-word keyword. The problem is it’s hard to write ads that are relevant to every single keyword in the ad group. Resulting in a poor match between what users are searching for and what your ad suggests. Ideally, you want to put just one keyword in each ad group. Doing this will allow you to create ads that are super specific to each keyword and improve your ad relevance. Better ad relevance = higher CTR = Higher Quality Score = lower CPCs Studies showed that implementing single keyword ad groups increased their quality score from 5.56 to 7.95 and reduced cost per lead by 37.5%. The average click-through rate across the board in all Google AdWords Accounts is 2.00 - Our average CTR and cost per click are much better, some as high as 18.56 Step one is creating single keyword ad groups to add each keyword to their ad group using the three different match types. You will want to tier the bids, so “exact match” has the highest bid, “broad match modifier” will have the lowest bid & “phrase match” is in the middle, so Google matches the search term to the most specific keyword. Once the above is complete, create advertisements within the ad groups that are highly specific to the keywords that are within them. Keywords : Definition . Words or phrases describing your product or service 2. You are not using ad extensions Using as many Ad extensions is an effective method for improving your Google AdWords performance , this valuable tool is often overlooked. Most advertisers will have set up 3 or 4 ad extensions set up, but very rarely will all nine be utilized, adequately set up ad extensions can double the size of your ad and not cost you any money. Ad extensions allow you to occupy more real estate on the first page of Google and, as a result, increase your CTR.Enhance Your Ads with the Right Extensions: Here is a list of ad extensions available that most advertisers can utilize. Callout extensions Sitelink extensions Call extensions Seller rating extensions Review extensions Price extensions Location extensions Structured snippet extensions Message extensions An advertiser should be able to achieve a healthy 10% increase in CTR just by going through and adding these extensions. You will also see your cost per click go down. Enhance Your Ads with the Right Extensions: 3. You are not bidding on your branded keywords A long-standing debate in AdWords community is if you bid on your branded keywords. A Branded keywords are search terms that include your brand name(s). When you look at the data, it usually becomes pretty clear: if you’re not bidding on your own branded keywords, you’re leaving money on the table. If you don't bid on your keywords, you can be sure your competitors will be. One study found that when bidding on brand terms that ranked number 1 organically, it was possible to generate an extra $7395 in profit by also placing a PPC advertisement above it. The quality score of these branded keywords are as high as 10 out of 10 and therefore lowering the cost per click on these ads. The last point on this subject, by taking up one more spot on page one, the last one on the page gets removed and is now on page two, you now have at least two opportunities to connect with clients. Solutions R Us has been a Google AdWords Partner for over five years. Located on Vancouver Island, British Columbia, Canada We would be happy to review your Google Adwords Account and show you how to improve your CTR, cost per click and track which clicks turn into sales. It is never too late to address your Google AdWords Account concerns. Call 1-250-928-3122 Text 1-250-230-4410 Email: brian@ppcsolutionsrus.com Website. www.ppcsolutionsrus.com

The last four years have been the best ever. So it is time to invest in a new website , check out our Vancouver Island Website Deals https://www.ppcsolutionsrus.com/vancouver-island-Website-deals Best In Four Years 2014 was a banner year for tourism in Vancouver. 2015 was even better. 2016 pushed the bar even higher with 10 million visitors. And now it looks like 2017 will be Vancouver’s fourth consequetive record-breaker when it comes to how many people visited the city. Although the final numbers won’t be tallied until March, Tourism Vancouver expects to be able to boast of 10.3 million visitors last year. There was strong growth from Australia, China, Germany, Mexico and the United Kingdom, says Amber Sessions, the tourism agency’s communications manager. The fundamentals for a strong 2018 are also there, she says. • air capacity from Asia/Pacific is expected to grow with increased seat capacity from Australia, China, Mexico. There are modest increases from Canada, Europe and the United States; • cruise demand and the number of ships visiting our city is also expected to increase. Vancouver gets approximately 230 cruise ship calls annually. Each ship stimulates more than $2 million in economic activity; see full story http://vancouverisawesome.com/2018/01/09/vancouver-tourist-count-2017/

You will want to make sure your website is not responsive and mobile friendly first. https://search.google.com/test/mobile-friendly Organic Search Results Page - SERP Are all the listing right below the top three Google ads of the SERP - search engine results page of every Google search and goes all the way to the bottom of the page where three or more paid Google ads are. Organic Search Results are by far the best to have for the following reasons: Is they are virtually free website traffic - meaning your don't pay when someone clicks on them It shows the people searching that your website is all about the subject they are searching for, It shows that your website content is very good or else one of the other million websites would be showing instead, It confirms that you have a responsive website and it shows well on all devices, laptop, smart phone, tablet and smart TVs. Organic Website Traffic , generally has a much lower bounce rate and users spend much more time on your website, this is good to generate conversions, users also visit more of your website pages. Paid Search Results or Google AdWords Paid Search Results are extremely beneficial to your website traffic for the following reasons: Paid Search Traffic is affordable and you can track the results, tell which ads and keywords lead to a desirable website action like filling out a contact us form, sign up for a newsletter, make a reservation or calling you on the telephone. Even if your website is showing on the SERP search engine results page , having an ad running will prevent someone else from being on the SERP. There are only so many spots on page one of Google, Yahoo and Bing. With Paid Website Traffic you can customize the message to be more detailed and even include a weekly special or price. With Paid Website Traffic your can better fine tune each seasons like Christmas, Easter, Thanksgiving, Summer and winter. With Paid Google ADs you can have a Google Maps included in the ads to give potential customer easy access to find you. With Paid Google Ads you can have your phone number show to people searching on their iPhone and are able to call you. There are many more benefits to both Organic Search Traffic and Paid Search Traffic that we would happy to share with you. Solutions R Us Is a Google AdWords Certified Partner , located on Vancouver Island, BC. Canada and services Victoria BC, Duncan, Nanaimo, Comox Valley, Campbell River, Tofino, Port Alberni, Port McNeill, Port Hardy, Ucluelet, Sooke, Oak Bay, Telegraph Cove. Call 250-928-3122 admin@ppcsolutionsrus.com https://www.ppcsolutionsrus.com/contact-us

Ads for nearby dealers are also now available in mobile search in the US. Google is launching its specialized mobile search ads for automotive manufacturers and dealers. First announced in beta la st May , Model Automotive ads and Dealer Automotive ads are now available to eligible advertisers in the US. Original equipment manufacturer (OEM) automotive advertisers can run Model Automotive ads on searches for auto makes and models. The ads feature large-format images, performance details and links to the manufacturer’s website, nearby dealers and other information. Toyota and Ford are currently running the new ad formats for some models. Google says engagement rates on Model Automotive ads have shown to be 30 percent higher on average compared to standard text ads. “Across our core line of car models, we’ve seen a 45-percent increase in conversion events and a 30-percent decrease in CPA compared to standard text ads,” Dionne Colvin-Lovely, director of traditional and new media for Toyota Motor Sales, USA, said in a statement. The Dealer Automotive ads are available to franchise and authorized auto dealerships in the US. The ads include location, directions and a click-to-call button for nearby dealerships and display at the top of mobile search results. The dealer ads also integrate with the Model Automotive ads, accessed from the “Dealers” tab in those ads. See full story click on link below. https://searchengineland.com/google-model-automotive-dealer-ads-launch-mobile-search-us-246319

Google AdWords, Bing, Yahoo, Business Marketing, Marketing Plans, Advertising, How Much money to spend on Google

When you have an itch seeking out information or finding a product or service you do internet search on Google, Bing or Yahoo . You are immediately taken to a search engine results page ( SERP ), the best answers in the world wide web. A selection of about 17 relevant websites listed and results - most people never go to page two.Of the are the sum your search query . Of 17 website listing 10 are traditional organic website listings or free listings. If you are very lucky or have the best webmaster in the world you can get to position 4 - never #1. The chance is slim to none that your website will ever be on page one for most search queries needed to be relevant in the marketplace. Your website and business are competing with thousands of other very smart business owners and webmasters , not to mention the Big Box Multi National Chain Stores that dominate most search results real estate. Now the good news, Not all is lost, you see the top four website listing are paid listing are now available to market your website/business at a very affordable price. These ads and tractable so you can tell which ads turn into sales, unlike traditions advertising media like yellow pages . That’s right the first four positions are paid listing and your website can be listed in position # 1, 2, 3 or 4 on page one of Google, Yahoo & Bing. Google is very fast a getting new AdWords account up and running and why not this is where they make their money. In most cases we can have a new account actively showing results within 24 hours and in many cases within hours. You have total control over how much money you spend, ads can start or stop showing any time 24/7, 365 days a year. There are no lengthy contract and the dashboard is easy to learn and monitor. New Google AdWords accounts can be very effective with as little as $5.00 a day budget - a fraction of the cost of advertising in the yellow pages, newspaper, radio or TV. The bottom three website listing are also paid listings, so 10 out of 17 are available for organic website results , meaning the best real estate is not available. Sure you could hire a tradition search engine optimization ( SEO ) website agency to perform their very expensive work and then you could wait 3-6 months to see if it works. There are some very good SEO agency available, be diligent and careful who you work with. We recommend blending s earch engine optimization ( SE0 ), search engine marketing ( SEM ), social media marketing ( SMM ) including Facebook , Google+ and content management to cover all bases. Ask your webmaster to recommend these specialist they use. More to come, B&C